Handelsblatt is the market and opinion leader in the field of business and financial information, laying a foundation on which successful decision-makers make successful decisions.
Like the German economy, Handelsblatt is European and international in its scope. The basic outlook of the newspaper is a liberal one. Handelsblatt has become a byword for reliable, objective, critical and up-to-date journalism. News and events are researched, analysed and placed in the appropriate, often complex context. Major importance is attached to providing background, informed commentary and in-depth analysis. The Handelsblatt credo: "All Facts, No Frills".
The benefits for you as an advertiser:
Handelsblatt is the leading German-language business and financial newspaper. The paper is published every trading day and is unmatched by any other medium thanks to its high coverage, above-average target group composition scores and superb cost efficiency when it comes to reaching decision-maker target groups. According to the LAE 2007 survey, 287,000 decision-makers read Handelsblatt every day, with self-employed entrepreneurs and management executives accounting for 88 percent of this figure.
But Handelsblatt is more than "just a newspaper". It accompanies readers throughout the day, around the clock and via all media channels, including text message services, the website at handelsblatt.com and blackberry services at pda.handelsblatt.com. The afternoon newspaper “Handelsblatt News am Abend” provides up-to-the-minute information for decision-makers “on the road”, while the portfolio of “Handelsblatt events” provides a platform for debate and discussion between top international figures from the various sectors.
Handelsblatt plays a key role in the opinion formation process in Germany. According to the Medientenor 2007 survey, it is the most frequently cited subscription newspaper in Germany, heading the rankings not only in the segment of business and financial papers but also in the segment of national daily newspapers.
Editorial concept
Around 200 reporters and correspondents around the world have become a byword for critical and analytical journalism and exclusive up-to-date reports on national and global events backed up by in-depth research. With over 30 correspondents worldwide, Handelsblatt operates one of the biggest networks of any German daily newspaper. The daily standards include the sections "Business and Politics", "Companies and Markets" and the new financial section, a wide-ranging supplement in tabloid format that forms an integral part of the newspaper.
